Corporate Social and Environmental Responsibility Essay

In this article Christine Coupland discusses web-based forms of the reports and favorablely responsibility documents of five banking groups Loyds/TSB, HSBC, The olympian Bank of Scotland, the Co-operative Bank and Barclays. Social and environmental reporting is a unspecific concern, and, therefore, separation of CSE issues will indicate the allocation of particular status. The study also focuses on the language as the site of action.The central argument is that organizations atomic number 18 socially constructed and emergent. The fountain uses discourse/textual analytic approach. Moreover, the author draws on media analysis techniques, and analysis of argument and rhetoric. Corporate social reporting is to simplistic. This championship is supported by official statistics aimed at revealing the key benefits of social and corporate responsibility.The authors purpose of the paper is to challenge frequent views on benefits of social and environmental responsibility for organizati ons and web-based reporting. The research focuses on interrogative sentence of how organization is presented and on five banking groups and the author argues that CSR considerations are becoming more and more important in business world as they execute to peripheralize the information.The article is useful to my research topic as Coupland suggests that organization is the solely voice of apart from legitimizing bodies. The main limitation of the article is that little trouble is paid to social and environmental reporting I think the author should provide more information on the issue. Thus, the author indicates that social and environmental responsibility should be paid more attention. The article will non form the basis of my research however, it will be useful auxiliary information.